Get Your Website Prepared by Hiring an eCommerce Call Center for Cyber Monday
Since first forming in 2005, Cyber Monday is one of the most popular digital holidays that act as a kick off for consumers’ Christmas shopping. If you own an eCommerce business, you have to ask yourself some big questions in the next few weeks.
- • Is your website ready to launch a Cyber Monday sale this year?
- • Who helps your customers if your website is unresponsive?
- • How could an eCommerce call center for Cyber Monday help my high traffic volumes?
Why you need an eCommerce Call Center for Cyber Monday
This article focuses on informing you more about Cyber Monday; the past pitfalls and mistakes of large corporations; and, why hiring telephone support could save your business’s profit margins.
Know the Facts About Cyber Monday
Cyber Monday is the most important, profitable and busiest day out of the year for eCommerce businesses. The term Cyber Monday was first used on November 28, 2005 in a Shop.org press release entitled, “Cyber Monday Quickly Becoming One of the Biggest Online Shopping Days of the Year.”
This digital holiday has seen continued growth since first forming. According to PFSWeb, “Cyber Monday 2014 continued the trend of digital retail growth with over $2 Billion in sales for the first time ever.” The popularity of the on-line sale has become so great that each year, several high profile companies have tragic website crashes due to the high volume of traffic.
Most Recent Catastrophic Website Crashes
• In 2011, there seemed to be a website crashing epidemic as Toys ‘R’ Us, Urban Outfitters, Crate & Barrel, Nordstrom and Barnes & Noble all fell victim.
• In 2012, Finish Line website users flood the company’s Facebook with complaints like: “Wait, you schedule maintenance on Cyber Monday?”
• In 2013, it was a disastrous Cyber Monday for big names like: Amazon, Sephora, Wal-Mart and Motorola.
• In 2014, Best Buy shoppers were greeted with a disappointment splash page saying, “We’re sorry. BestBuy.com is currently unavailable. Come Back Soon.”
Learn from these big businesses and have contingency plans in place to handle a potential website crash this Cyber Monday. Hiring an eCommerce Call Center for Cyber Monday can prove to be an ingenious business decision to help battle the obstacles of the busy holiday.
What Hiring an Ecommerce Call Center Can Do For Your Website
A seasonal answering service can act as your customer service central hub to give your website a rest, and at the same time, offer your consumers more options to shop.
- 1. An eCommerce call center provides 24 hour customer service.
Providing 24 hour customer service can be highly lucrative for your business. If you offer your products to consumers worldwide, you will be providing telephone support no matter the time zone differences of your users. When consumers have additional questions or want to speak to a live representative, having telephone agents available around the clock will increase your customer satisfaction ratings.
- 2. An eCommerce call center has the ability to take orders.
Don’t miss out on business if your website and shopping cart software runs slower because of an increase in traffic. Did you know that sophisticate call centers can take orders over the telephone? Here at our A Courteous Communications, we have the ability to customize all of our clients’ accounts to meet their exact needs and specifications.
- 3. An eCommerce call center can secure payment over the telephone.
With cyberattacks and website security breaches increasing each year, cautious consumers are deciding to spend less on-line and more in person. Whenever someone is inputting their personal billing information on a website, they are taking a risk of having their identity stolen. Increase your market reach and provide secure telephone payment options for shoppers wanting additional security measures.
- 4. An eCommerce call center handles and manages customer complaints.
When you throw your hat into the ring and join your competitors in popular Cyber Monday promotions, you are also opening the door to potentially disappointing customers. With the high expectations that come with such a popular shopping holiday, you really have to prepare your eCommerce business for handling customer complaints. Hiring a call center like A Courteous Communications gives you access to telephone representatives that have award winning customer service.
A professional, kind and confident telephone agent is trained in handling customer complaints and can prevent disgruntled customers from tarnishing your business image on social media.
- 5. An eCommerce call center enables consumers to trust your website.
There have been countless of websites that have duped, tricked and fooled on-line consumers. The fake website accepts payments from consumers; cashes in on the money earned during Cyber Monday; and then closes up shop without ever even intending to ship out the products purchased. When you have a valid telephone number listed on your website, you are offering your consumers the option to confirm you are a genuine business. Hire a 24 hour telephone support team and reassure your website consumers you are not a fly-by-night business.
Start Preparing for Cyber Monday Today, Give Us a Call!
Start the conversation by giving us a call today at 1-800-785-6161 to speak with an account specialist about our current availability and rates. Hiring an eCommerce call center for Cyber Monday could drastically increase your chances of being fully prepared for this busy holiday. We look forward to discussing your specific needs and how we can help.