How an Infographic Can Help Your Business Website

Infographic is comprised of two words: information and graphic. It’s no large feat to decipher that an infographic is simply a visual representation of information in a graphic format designed to make data easily understandable. The Digital Age has put a clear stamp on what a modern-day infographic should look like, but this visual journalistic approach has been used since the Prehistoric Age. Visual.ly points out in a recent article, “Cave paintings from 30,000 BC could easily be called the first infographics, depicting animals and other resources in the surrounding area. As visual representations of data, they’re definitely infographics.”

How can you use infographics to help your business’s website? Read on to learn about the benefits of visual data and get some creative infographic ideas to incorporate on your website.

Infographic Ideas and Benefits

Nearly a Third of the Population Are Visual Learners

Search Engine People shares an astonishing statistic that will have you hiring a graphic designer stat, “65 percent of the population is made up of visual learners, leaving auditory and experiential learners in their dust.”

That means that 65 out of 100 people viewing your website’s information will learn more about your product or services if you include an infographic on your website.  

Infographics Help Your Social Presence

Social marketing is important to any business on the planet these days. Being able to spread your business brand socially will increase your chances of expanding your customer list. According to Social Media Today, “Social media is a peer influencer when it comes to making buying decisions, as 71% of consumers are likely to purchase an item based on social media referrals.”

Allow your website to be spread out amongst various social platforms to see an increase in your site’s traffic.

People Share Infographics Like Wild Fire

HubSpot reports, “Infographics are Liked and shared on social media 3X more than other any other type of content.” So if you are a diligent business owner that is posting, tweeting, pinning and instagramming, know that your visual data content is more likely to be shared than any other content you put out into the world.

Do your own A/B testing and post the same message using different format focuses (link, quote, image and infographic). Record your observations and move forward with the winning recipe.   

You have 8 Seconds to Make an Impression

Statistic Brain posted recent statistics relating to attention span and reported, “The average attention span in 2015 was 8.25 seconds.” To really observe how quick those seconds go by, look at your website and allow 8 seconds to pass. How can website content or informational blogs be digested in such a short period of time?

It is impossible for a modern-day attention span to really become educated unless you are able to grab their attention in under 10 seconds. Infographics are the solution to securing the attention of your website and social media visitors. 

A Picture is Worth a 1,000 Shares

The true number of images shared is a bit higher these days. Internet users share 1.8 billion photos on a daily basis; that’s right, daily. There’s a reason why images are uploaded to the Internet in such high volumes, people respond to images.

So if a picture is worth 1.8 billion daily shares, consider what an image with interesting data is worth to your business’s website. Click here to start brainstorming creative infographic ideas to bring to your marketing strategy.    

Infographics Increase Your Website Traffic

Unbounce shared a massive discovery about what users are searching for and infographics have received, “an 800% increase in searches on Google in just the last two years.” What does this web study say to business owners in layman’s terms?

Use infographics in your marketing efforts and receive a chance to intercept the increased number of users who are actively searching for information on Google.

Data Directions to Help With Your Infographics

Get some infographic ideas by visiting your website and social profile analytics to see what data and content your users are most interested in. Here are the top 5 suggested infographic topics to showcase your product or services most effectively:

1. 1. How to Use a Product and How Not to Use a Product
2. 2. Improved Behavioral Statistics After Using a Product or Service
3. 3. Timeline and Date Information to Show an Increase or Decrease in Data
4. 4. The Effects of a Specific Cause or Situation in Percentage Values
5. 5. Psychological Studies Supporting a Specific Viewpoint

We hope you take advantage of these infographic ideas for your business

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