3 Simple Steps to Help Your Floral Shop Blossom
3 Simple Steps To Help Your Floral Shop Blossom
It will come to no surprise to you that the floral industry is a highly competitive and stressful market. With big corporations like 1-800-Flowers offering very low rates, it’s hard to stand out when your business is still growing. However, by keeping your business small you are able to focus more on providing great customer service and detail to all of your clients needs. Social Media can help you stand out from the rest of your competitors by marketing to a specific demographic. It is important to take advantage of these social platforms, as they are one of the easiest ways to spread word about your business. Forging relationships with other small business owners can also help you generate leads and in turn increase profit. But what happens when you’re up to your head in flowers and your telephone lines wont stop ringing? Do you want to give this business away to your competitor? Of course not! That’s where we can help!! Read on to hear more about these 3 simple ways to help your floral business grow.
1. Using Social Media As Leverage
As we know we are living in a world today where technology is a very prevalent force. Almost every business uses some type of social media these days to promote their service and gain clientele. The problem with this is that a huge number of these businesses don’t know how to use these social outlets properly.
Lets start with the basics, Facebook. Their website is the biggest social media platform to date with over a billion active users throughout the globe. Facebook is a great tool for social marketing as it allows you to target a specific demographic that you want to market your floral shop to. By making a Facebook page for your business you can help keep customers informed, develop your brand identity and broaden your reach.
Facebook now offers a feature that allows you to make an ad for your business. Though it does cost a small amount, taking advantage of this is a great way to promote your business to your niche market. Using these Facebook tools correctly is a great way to test out new offers and gain a loyal customer base.
Once you’ve mastered the art of Facebook marketing you can move on to other social media sites like Twitter, LinkedIn, and YouTube. If you still have questions on how to use these outlets you can find a lot of tutorials and blogs on the Internet that can walk you through step by step.
2. Forge Relationships With Businesses
It’s a proven statistic that networking really works. How many times have you pleased your customer so much that they went and told their friends? Did this generate you more business and as a result end in more profits? You bet! So why not make business relationships with other companies and let them help you generate new leads.
Wedding season is upon us and as we know there are many different services that need to be accounted for when planning this big day. Wedding Planners, Photographers, Entertainment Companies, Limousine Businesses, and Catering Companies are all services that the bride and groom will need. Sounds pretty stressful, huh? The majority of people getting married have never planned a wedding before, so recommendations from people in the wedding industry will be very useful to them. By having a relationship with these different businesses you can help each other out by recommending their services. It’s a win win situation, as you aren’t competing for business with these other industries, you are just complimenting one another.
It’s also important to develop a relationship with businesses or institutions that will always need floral services. Funeral parlors, churches, hotels, and banquet halls would all be good to develop a relationship with. Networking really does work and we hope that you will start developing business relationships as soon as possible.
3. How a Live Answering Service Can Help Your Business Grow
Have you ever missed a call or potential sale because you were too busy to get to the phone? This is where we come in. Let us help you focus more on what you do best.. Floristry. And we can focus on what we know best, answering your telephone calls with the best customer service solutions possible.
A Courteous Communications telephone answering service has been providing highly trained, professional and friendly virtual receptionist services since opening our doors to business owners in 1986. We started as a small business with just one client, so we can relate to your small floral business. Our motto has always been “Our success depends on your success” and this message still reins true. We want to help you grow your business and the beauty of our business telephone answering service is that we work as much or as little as you need us to.
With our trusted 24-hour telephone answering service, you forward your business telephone lines when you need the extra administrative assistance. We customize your telephone answering service accounts to your exact specifications and as such, we can create a system that makes “cents” for you. Don’t lose out on profits for something as little as not having adequate staffing on hand to handle your business telephone lines.
We hope you found this article informative and will implement these ideas that we “hand picked” for you into your business model. You can count on us here at A Courteous Communications to help you in any way we can, especially at your busiest times of the year like Valentines Day and Mothers Day. We look forward to starting a business relationship with you that will hopefully just keep growing with time!