Sí, hablo español! A Bilingual Answering Service with Award Winning Customer Service
A Bilingual Answering Service with Award Winning Customer Service
Does your business offer bilingual services to your customers who prefer to speak in their native language? If yes, you are on the right track to providing ultimate value to your foreign language speaking market. If no, this article is designed to help you understand exactly why it is recommended that you start implementing a Spanish speaking customer service department.
A bilingual answering service; or, even better, a multilingual answering service, can help your business become attractive to new and existing markets. This article focuses on Spanish speaking statistics and demographics but depending on your industry and target markets, you may also benefit from a number of other languages we provide in our multilingual answering service.
The Growing Hispanic Population in America
As an American business owner, it is important that you know that the Hispanic population is one of the largest racial/ethnic minority groups in the United States. In fact, nearly a quarter of Americans ages 6 to 34 are Hispanic or of Latin origin (up from 19% in 2006). These staggering numbers make the United States home to the largest community of Spanish speakers outside of Mexico. It’s amazing to realize that the U.S. surpasses countries like Argentina, Colombia, and Spain when it comes to Spanish speaking citizens.
What do these statistics mean to your business specifically? The major takeaway and benefit of knowing this information is that 25% of American consumers are personally familiar with the Spanish language and culture. As such, to make sure your business is serving as many customers as possible in the United States, you have to seriously start helping your business pass language barriers.
Bilinguals Think in Native Language
In a study performed by Science Daily, it was concluded that, “Bilingual individuals retrieve information from their native language even when it’s not necessary, or, even more surprising, when it is counterproductive, since native language information does not help when reading or listening to second-language words.”
So even if Spanish speaking consumers are also fluent in English, chances are, they are going to think in their native Spanish language. This scientific study allows you to embrace the Spanish language and make certain that your customer service efforts are provided in Español so that you make it as easy as possible for your Hispanic market to not only find your business, but to build trust and loyalty with your brand on a personal level.
Spanish Leads in Foreign Languages Spoken
According to the Pew Research Center, “With more than 37 million speakers, Spanish is by far the most spoken non-English language in the U.S. today.” To successful and savvy business owners, this figure shows that there are 37 million reasons to provide 24 hour bilingual customer representatives to your existing and potential customers. Point blank, when you retain a bilingual answering service, you are providing invaluable assistance to this Spanish-speaking community.
As a business owner, you may say, “Well, my existing customers speak English so why change to a customer service platform that includes other languages?” The keyword in this frequently used response is, “existing.” Does your business want to grow and reach new markets or does your business want to stay stagnant in existing markets? Once you open up your customer service languages, you will most certainly reach new customers that are in need of your products and services and you will see a healthy increase in revenue.
How 24 Hour Bilingual Customer Representatives Help
There are countless ways our bilingual call center can help your business with Spanish speaking customers. To give you a small idea of how a team of Spanish speaking customer service representatives can help, here is a small list of tasks we can perform on behalf of your business:
- • We can answer frequently asked questions to help your Spanish speaking potential customers make an informed decision to work with or buy from your company.
- • Our Spanish speaking virtual receptionists can assist any Spanish marketing campaign you have in place and provide further instructions or information to your callers.
- • A Courteous Communications can act as a translator between your technical, administrative or logistics departments and your existing or potential customers.
- • Spanish speaking operators are on standby, 24 hours a day, to process orders and help your customers navigate your English worded website.
How Much Does a Bilingual Answering Service Cost?
Here at A Courteous Communications, we provide our Spanish speaking virtual receptionists at the same exact rates as our English speaking virtual receptionists. Our basic answering services rates can be as little as $19.95 per month. Click here to explore our pricing plans and find out which package works best for your business.
Let’s start you off with a free conversation with one of our account specialists to discuss our bilingual answering service features. Give us a call today at 1 (800) 785-6161 for your free consultation and start increasing your company identity and presence in the growing Spanish market.